What's in a name? 10/20/17

Rock City Fitness

Many people have asked me how I came up with my company name, Rock City Fitness. Here's the story and what the name means to me.

My original idea for a company name was Detroit Fitness and Strength (I even had a logo designed for it!) I ran this name by one of my clients and apparently he wasn't impressed. He noticed the t-shirt I was wearing and suggested I use what was written on it for a company name. I was wearing my "Detroit Rock City" t-shirt. I immediately liked the name (adapted to Rock City Fitness). It was much more catchy and memorable than Detroit Fitness and Strength. And it saluted the city region where I live and operate my business. I am proud of Detroit! Well, because I already had the ball rolling with DFS, I wanted to make sure about Rock City. So, I did a mini focus group and, overwhelmingly, people picked RCF. So, Rock City Fitness it is!

Besides sounding hip, I have three reasons this name is meaningful to me. First, among other things Detroit is known for rock music and therefore called the Rock City. So, Rock City Fitness is a cool way to say that I operate a personal training company in Metro Detroit. Second, Rock City to me means strength or a strong foundation. This identifies my approach to fitness training. I want my customers to be "rock solid." I want them to have physical and mental strength. Lastly, Rock City is a reference to a favorite Bible verse of mine, Psalm 18:2. Rock City Fitness is more than a name, it is intensely personal to me.

New Depth. New Strength. New Heights.

The tag-line for RCF is New Depth. New Strength. New Heights. Like the company name itself, many people ask me how I created this tag-line. Well, first consider the company logo. It consists of skyscrapers rising from the ground. The top of the skyscrapers form an "R". This is a graphical representation of Rock City. From a design and engineering standpoint the taller a skyscraper is, the deeper the foundation must be. In other words, a deeper foundation leads to more strength which allows for more height. This translates perfectly to my training philosophy. First, I will take your fitness training to another level with my experience, expectations and programming (New Depth.). Next, this new depth of programming will lead to increased physical and mental strength (New Strength.). Lastly, this new strength will lead to greater results than you could ever have imagined (New Heights.)!

-Eric

  • Jordan Ackerman

    Eric trained my team during our winter off-season months and I have never seen such an improvement in a team’s speed, strength, agility, and athletic movements in all my years

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  • Garth Pleasant

    This past summer we used Eric Maust of Rock City Fitness to work with three of our post players. The results that our players achieved were absolutely amazing.

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  • Karen Degen

    I worked with Eric as my trainer for just over one year before leaving the USA. Having had personal trainers for the past 4 years, and I can adamantly

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  • Dr. Tony Kawa

    I have a unique perspective as a client of Rock City Fitness, as I have a background both as an athlete and health professional. I am a prior college

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  • Dr. James McBride

    I have been training with Rock City Fitness for one year. Eric Maust designed a routine to fit my goals and my schedule. In-home workouts 1-2 times weekly

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  • Gary Wasserman

    Eric is well educated about the body and its mechanics and movement. He is able to create interesting programs that accomplish both general fitness and strength, and address specific

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  • Todd Palmer

    I originally decided to work with Eric to get myself in shape for the Detroit Tigers fantasy camp. Eric introduced me to a whole new style of training that

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  • Chris Fillmore

    In my field of work as a professional motorcycle racer, it is very important to be in peak physical fitness. I need to be able to get on my bike

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  • Matt Wilson

    Eric is an excellent trainer and coach. He has provided me with top-notch instruction and skilled guidance. Through innovative and personalized instruction, I have a leaner, more athletic build. Team up

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  • Steve Kowalski

    Rock City Fitness has improved my quality of life in more than just the obvious ways. First, in the 8 months that I have worked with Eric, my weight has dropped

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  • Christine Magaway

    I started working out at Rock City shortly after registering for my first marathon. My main forms of exercise were running and yoga, but I had always wanted to

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  • Josh Smith

    I originally reached out to Eric because while I had been hitting the gym on a regular basis and kept a decent diet, I felt I had plateaued. I also

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  • Bill Blatt

    I’ve never loved exercise. I’ve always loved to eat. It never seemed to be that much of a problem until I found myself in my mid-forties, with bad knees, back

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  • Dr. Herminia Bierema

    I have known Eric for several years. In the spring of 2010 I hired him to work with my daughter who had a heart transplant and two strokes in October

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